>> About the Campaign

Woman at bus shelter

Each year, more than 2,400 pedestrians and 960 bicyclists are hit by cars on North Carolina Streets. Watch for Me NC is a comprehensive program, run by the North Carolina Department of Transportation (NCDOT) in partnership with local communities, aimed at reducing the number of pedestrians and bicyclists hit and injured in crashes with vehicles.

The Watch for Me NC program involves two key elements: 1) safety and educational messages directed toward drivers, pedestrians and bicyclists, and 2) enforcement efforts by area police to crack down on some of the violations of traffic safety laws. Local programs are typically led by municipal, county, or regional government staff with the involvement of many others, including pedestrian and bicycle advocates, city planners, law enforcement agencies, engineers, public health professionals, elected officials, school administrators and others.

The Watch for Me NC program has been in operation in Wake, Durham, and Orange counties since 2012 as part of a pilot effort. To learn more about 2012 partners and see what they said about the program, click here.

Car following bus

In 2014, several communities around the State of North Carolina were selected through a competitive application process as Watch for Me NC partner communities. As part of that effort, they received additional support and training from NCDOT. Still, all North Carolina communities are encouraged to use Watch for Me NC campaign materials to improve pedestrian and bicyclist safety in their communities.

See the list of 2014 partners and read brief profiles of each partner’s Watch for Me NC efforts. And keep up to date on the latest Watch for Me NC news and events at our Media page.